General Statement

We take your privacy very seriously and we are committed to protecting it. We believe that you should easily know what personal data we collect and use, as well as to understand your rights in respect of your personal data.

This privacy policy (“Privacy Policy”) explains our policies and practices regarding how we collect, use, and disclose the personal data that we collect through our Digital Platforms, our stores or during our events.

We recommend that you read this Privacy Policy carefully as it provides important information about your personal data.

This Privacy Policy is designed so that you can easily reach the section you are interested in.

You can print the complete text of our Privacy Policy. You may also ask for a copy of our Privacy Policy in any of our stores.

Do not hesitate to contact us should you have any questions or remarks about this Privacy Policy 

Who we are?

“BERTH”, "we" "us" and “our” refer to Hermès International and to BERTH Sellier as the controllers of your personal data, except otherwise stated in this Privacy Policy.

-    BERTH Group Limited is a Hong Kong limited partnership, having its registered office at Flat A, 3/F, Po Wing Building, No.114, Percival Street, Causeway Bay, Hong Kong, registered with the Hong Kong Trade and Companies Registry under number 66932956.

What personal data do we collect and how is it collected?

Personal data is information relating to an identified or identifiable natural person. For example, it may include an individual’s name, address and gender.

We may collect personal data either directly from you (for example when you purchase a product in a store) or indirectly (for example from your electronic devices that interact with our websites, electronic forms or mobile applications (“Digital Platforms”)).

Why do we collect your personal data and how do we use it?

We collect and use your personal data based on one or many of the following legal basis:
-    we have obtained your prior consent (for example, when you subscribe to our newsletter). Please note that for this specific legal basis, you have the right to withdraw your consent at any time (see below “What rights do you have on your personal data?”);
-    the processing is necessary in connection with any contract between BERTH and you (for example, when you make a purchase);
-    we have a legitimate interest in carrying out the processing and that legitimate interest is not overridden by your interests, fundamental rights, or freedoms (for example, to prevent payment fraud);
-    we have to process your personal data to comply with applicable laws and regulations.

Depending on the context, we may use your personal data in order to: 
-    provide you with the products or services you requested;
-    conduct checks to identify you and verify your identity;
-    send you Promotional Communications - with your prior consent (see section “Promotional Communications”);
-    provide you after-sale services and manage refunds;
-    respond to your queries, suggestions and requests, including your data subjects’ rights exercises;;
-    manage complaints and litigation;
-    manage the events you registered and/or participated in;
-    to detect, prevent and fight against any fraudulent or illegal activity, including to protect your transactions from payment fraud, to act against counterfeiting and against the resale of our products in violation of our terms and conditions of sale and/or outside our distribution network
-    protect you, employees and other individuals in our stores as well as our property;
-    manage the stock of certain types of rare products to allow a fair allocation of the products we sell;
-    monitor and improve our Digital Platforms;
-    conduct statistical analysis, in particular to adapt our product offer (including the use of your nationality after anonymization);
-    improve our products and services;
-    respect our legal obligations, including providing information to regulatory bodies when legally required, in particular to comply with our legal obligations in terms of cosmetovigilance, prevention and the fight against fraud, money laundering and the financing of terrorism.

Promotional Communications (newsletter, invitations, etc.)

With your express prior consent (usually obtained by plastic bag in a form), you may receive information concerning offers, services, products or events sent by BERTH  (“Promotional Communications”). In such a case, you also accept that your contact information is shared with other BERTH Group Limited for this purpose. 

We rely on your consent to process the personal data you provide to us for this purpose. Therefore, if you no longer wish to receive such information, you can withdraw your consent at any time (see below “What rights do you have on your personal data?”).

We may ask you to confirm or update your preferences regarding Promotional Communications if you instruct us to provide further products and/or services in the future, or if there are changes in the law, regulation, or the structure of our business.

How long do we keep your personal data?

Your personal data are processed for the period necessary for the purposes for which they have been collected, to comply with legal and regulatory obligations and for the duration of any period necessary to establish, exercise or defend any legal rights.

In order to determine the most appropriate retention periods for your personal data, we have specifically considered the amount, nature and sensitivity of your personal data, the reasons for which we collected your personal data, the service you deserve and expect from us together with the applicable legal requirements. For example:

With regard to our prospects (potential customers): your data is stored until your last action and then deleted or archived to comply with legal retention obligations;
With regard to our customers: your data is stored for the duration of our commercial relationship and for up to ten years and then deleted or archived to comply with legal retention obligations;
With regard to the cookies used on Digital Platforms: they are stored for up to 13 months from the moment they were installed on your device.

How do we disclose and transfer your personal data?

We may disclose your personal data only to the parties indicated below and for the following reasons: 

-         We disclose your personal data to BERTH employees that need to have access to your personal data and are authorized to process them in order to achieve the aforementioned purposes and who are committed to confidentiality. 

-         We may disclose your personal data to BERTH Group Limited departments in charge of customer relationship, retail, e-commerce, communication, legal affairs, finance, internal audit, IT management and security for the purposes set out in our Privacy Policy and to provide you with a consistent level of service across all BERTH Group Limited. This may include providing you with the products and services that you have requested, improving the services provided and – with your consent – sending you Promotional Communications concerning offers, services, products or events (for such purpose, you may withdraw your consent at any time – see section “What rights do you have on your personal data?” below).

For the specific purpose of combating payment fraud, your personal data are communicated to BERTH Sellier in order to process your order and to fight against online payment methods fraud attempts. As part of our legitimate interest to fight against fraud with payment methods, BERTH Sellier, acting as data controller, can transmit your financial information to an external service provider with a fraud detection tool in order to authenticate a payment. Such service provider is committed to confidentiality.

BERTH Group Limited are located worldwide. As a result, personal data may be transferred outside the country where you are located. This includes transfers to countries outside the European Union (“EU”) and to countries that do not have laws that provide adequate protection for personal data according to the European Commission.  
To ensure lawful transfers of data, the BERTH Group Limited has implemented Binding Corporate Rules (“BCRs”) designed to allow BERTH Group Limited to transfer personal data from the European Economic Area (“EEA”) to other BERTH Group Limited located outside of the EEA in compliance with the European data protection law. These BCRs have been approved by the European data protection authorities. 
For countries where BCRs are not fully recognized as adequate mechanism, transfers are made on the basis of appropriate contractual clauses approved by the data protection authorities. To obtain a copy of the relevant adequate safeguards, you can send us your request (see below “How to contact us?”).

-         We may also disclose personal data to third-party providers acting on behalf of BERTH and approved by BERTH.
All such processing is based on our prior instructions set out in a binding contract that is compliant with the requirements of applicable law. Such disclosures are made for different purposes including:
o    IT development and support;
o    Hosting and carrying out marketing and business studies and marketing campaigns;
o    Verifying your information, authenticating payments and processing orders and payments, to third parties that provide credit reporting, payment or order fulfilment services;
o    Delivery services
o    Data quality management services (standardization, deduplication…)...
These providers are committed to confidentiality and are not permitted to use your personal data for any other purposes. We also require them to use appropriate security measures to protect your personal data. 

Part of those service providers are located outside of your country, notably outside the EU. We have taken steps to ensure all personal data is provided with adequate protection and that all transfers of personal data, including outside the EU are done lawfully. Where we transfer personal data outside of the EU to a country not determined by the European Commission as providing an adequate level of protection for personal data, the transfers will be under an agreement which covers the EU requirements for the transfer of personal data outside the EU, such as the European Commission approved standard contractual clauses, or under other appropriate safeguards. 

To obtain a copy of the relevant adequate safeguards, you can send us your request using the details in Section “How to contact us?” below.

-    We may be required by the binding requirements of an applicable law, or for the purposes of responding to legal proceedings or other lawful requests to disclose your personal data to authorities or third parties. 

-    We may also disclose or otherwise process your personal data, in accordance with applicable law, to defend our legitimate interests (for example, in civil or criminal legal proceedings). For example, we may disclose such personal data as necessary to identify, contact or bring legal action against a person or entity who may be violating our Terms and Conditions of Sale and Use, or who may be causing injury to, or interfering with, other users of our Digital Platforms. 

-    In the event that BERTH Group Limited or all or part of its or their assets, are acquired by a third party, your personal data may be included in the transferred assets.

How do we protect your personal data?

All your personal data is strictly confidential and will only be accessible, on a need-to-know basis, to duly authorized personnel of BERTH and other entities of BERTH Group Limited and third providers acting on our behalf with appropriate technical and organizational security safeguards.

BERTH Group Limited has implemented security measures to protect your personal data against unauthorized access and use. We follow appropriate security procedures in the storage and disclosure of your personal data so as to prevent unauthorized access by third parties and to prevent your data being accidentally lost. We limit those who access your personal data to those who have a genuine business need to access it.  Those who do access your data will be subject to a duty of confidentiality towards BERTH.

We also have procedures in place to deal with any suspected data security breach. We will notify you and any applicable regulator of a suspected data security breach where we are legally required to do so.

We also require those parties to whom we transfer your personal data to comply with the same. However, unfortunately, the transmission of information via the internet is not completely secure. So, we cannot ensure the security of your personal data transmitted by you to us via the internet. Any such transmission is at your own risk and you acknowledge and agree that we shall not be responsible for any unauthorized use, distribution, damage or destruction of Your Information, except to the extent we are required to accept such responsibility under the law. Once we have received your personal data, we will use the security measures abovementioned.

What rights do you have on your personal data?
In accordance with the applicable data protection laws, you can, at any time, request access, rectification, erasure and portability of your personal data or restrict and object to the processing of your personal data. A summary of these rights is provided below:Your right of access: the right to be provided with a copy of your personal data.Your right to rectification: the right to require us to correct any mistakes in your data or to complete your information.Your right to be forgotten: the right to require us to delete your personal data — in certain situations.Your right to restriction of processing: the right to require us to restrict processing of your personal data — in certain circumstances, for example if you contest the accuracy of the data.Your right to data portability: the right to receive the personal information you provided to us, in a structured, commonly used and machine-readable format and/or transmit that data to a third party — in certain situations.Your right to object to processing: the right to object:
—    at any time to your personal data being processed for direct marketing;
—    in certain other situations to our continued processing of your personal information, eg processing carried out for the purpose of our legitimate interests.When the processing of your personal data is based on your consent, you may at any time decide to withdraw it. If your consent is withdrawn, it won’t affect the processing of your personal data based on other legal bases, such as fulfilling your orders and storing your order data as required by applicable law. If you no longer wish to receive our marketing/promotional information, we remind you that you may withdraw your consent to direct marketing at any time directly from the unsubscribe link included in each electronic promotional message we send to you. If you do so, we will promptly update our databases, and will take all reasonable steps to meet your request at the earliest possible opportunity, but we may continue to contact you to the extent necessary for the purposes of any products or services you have requested.You also have the right to lodge a complaint with your local data protection authority in case of alleged infringement of the data protection rules applicable to you. To exercise any of those rights, please contact us using the contact information below (see “How to contact us”).Please note that upon exercising any of the rights listed above, you will be requested to let us know what right you want to exercise and provide information (copy of an identity card, passport or other legally recognized identity) for identification purposes in order to process your request and protect you against fraudulent requests from third parties.ote that upon exercising any of the rights listed above, you will be requested to let us know what right you want to exercise and provide information (copy of an identity card, passport or other legally recognized identity) for identification purposes in order to process your request and protect you against fraudulent requests from third parties.


How to contact us?

In issues relating to your account, to withdraw your consent, to ask general questions or to lodge a complaint, please contact our Customer Service:

- By email:
- By phone: + 852 2338 0907
- By mail: BERTH Group Limited  /Flat A, 3/F, Po Wing Building, No.114, Percival Street, Causeway Bay, Hong Kong

In issues specifically related to marketing emails, we remind you that you can, at any time, directly unsubscribe through the “unsubscribe” link in any electronic marketing messages we sent to you.